On March 25th, a pop-up event that gathers 30 restaurants under a single roof aims to flip the weekend’s most social meal on its head—BrunchCon is coming to the Mission’s Armory.
Billed as “the world’s biggest food and drink festival all about brunch,” organizers have staged events for the last three years in Los Angeles and New York City, with San Diego, Miami, Washington DC, Austin, and Chicago joining the lineup this year.
“There wasn’t anything like it,” BrunchCon founder Sarelyn Radecke told Hoodline in a phone interview. “There are a lot of food and drink festivals and it’s such a huge part of the SF food culture. But most of the events were in the afternoon.”
“Everything is all-inclusive,” Radecke said, and guests will have the opportunity to try a light brunch bite from each vendor in attendance. So far, the list includes restaurants like Serpentine, Oakland’s Firebrand Artisan Breads, NOVY Restaurant, Huymphry Slocombe, and others.
Attendees will enjoy bottomless mimosa and Bloody Mary bars, along with games like mimosa pong, photo booth opportunities, and a curated market of brunch-related goods.